Member Details

Alexandra Arader Laird

 


Career Profile
Alex is a Principal Analytical Lead at Google in Cambridge MA. She provides measurement and media analytics to Financial Services companies across Google's search, display, and video advertising products.

She was previously Director of Advertising at Promoboxx, a Boston-based digital marketing startup, where she launched a co-op advertising product that enables brands to increase awareness and sales via their local retailers.

From 2011-2015, Alex worked at Facebook in New York in a variety of roles, including managing a client solutions team in the Consumer Packaged Goods vertical. In addition, she was one of the first sales team members for Facebook's cross-channel attribution and measurement platform.

Prior to Facebook, Alex was trained as a management consultant developing quantitative consumer segmentations and marketing strategies at Rosetta (now owned by Publicis).

Alex graduated cum laude from Princeton University with a degree in Psychology, and resides with her husband in Boston's South End.
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