Member Details

Janet Rolle

 

  • Location: New Rochelle, NY, United States
  • Organization: Former EVP & CMO, CNN Worldwide
  • LinkedIn Profile: Janet Rollé

Career Profile
Janet Rollé most recently served as Executive Vice President and Chief Marketing Officer for CNN Worldwide, overseeing the positioning and promotion of CNN’s multiple networks and services, including CNN, CNN.com, CNN International, HLN, CNN.com/Live, CNN Mobile and all other CNN services. Rollé was responsible for brand strategy, consumer and trade communication, audience development, and sales communications supporting CNN brands and programming. She directed the marketing of CNN’s America’s Choice 2012 Presidential Primary, Debate and Election coverage, as well as the launches of new series including Erin Burnett Outfront, The Lead with Jake Tapper, Anthony Bourdain Parts Unknown and CNN’s morning show, New Day.

Rollé joined CNN in April 2011 from BET Networks, where as Executive Vice President and Chief Marketing Officer she led brand strategy and marketing efforts, including on-air promotions, off-channel and digital marketing, affiliate and trade marketing. She directed a redesign of the BET network on air, and comprehensive, multi-platform marketing campaigns for the brand’s signature successes, including BET’s history-making scripted series THE GAME, The BET Honors and the BET Awards, for which BET received multiple Promax/BDA Awards.

Advertising Age magazine named her one of “10 Who Made Their Mark” in 2010 for her noteworthy brand development work at BET and also named her one of its “Women To Watch” in 2011. She has also received the 2011 Institute for Caribbean Studies Trailblazer Award, and the Pat Tobin Media Professional Award from the National Association of Black Journalists in 2012.

Before joining BET Networks, Rollé worked at AOL as Vice President and General Manger of AOL Black Voices and AOL Women’s and Lifestyle Programming from 2005-2007. In this role, she oversaw editorial programming for AOL Black Voices and the 10 websites in the lifestyle category. From 2000-2005, Rollé worked at MTV Networks as the Vice President of Programming Enterprises and Business Development for VH1 and CMT. She began her business career at HBO, where she spent nearly 10 years, eventually rising to Director of Marketing and New Media for HBO Home Video.

Rollé earned her MBA from Columbia University Graduate School of Business, where she was the President of the Black Business Students Association. She received a Bachelor of Fine Arts degree in Dance from the State University of New York at Purchase. She serves on the Boards of Directors of Carver Bancorp, Inc. and the American Foundation for the University of the West Indies.
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