Member Details

Lisa (Anekwe) Maxwell


Career Profile
Lisa Maxwell is the leader of the GlaxoSmithKline's Smoking Cessation Portfolio (Nicorette & NicoDerm CQ Brands). Lisa has expertise in building brands through innovative campaigns to deliver sustainable growth. Lisa rose through the ranks of marketing at Johnson & Johnson Consumer Products Company and GlaxoSmithKline Consumer Healthcare where she was responsible for building the strategy of recognizable brands such as Reach Toothbrushes, K-Y Brand, and Abreva.

In her prior role, Lisa was the Senior Brand Manager for the Lip Care Category with responsibility for Abreva. Abreva almost doubled in sales through Lisa's tenure. Through Lisa's focused efforts, Abreva transformed from negative growth to the fastest growing brand in 2012.

Lisa has been honored with several awards for her business accomplishments including Gold Award in 2010 Advertising Week IAB MIXX Award, Gold Award at 2012 GSK Global Edge Award, 2012 Product of the Year Winner, 2012 WebAward, Gold Award at 2013 GSK Global Winning for Performance Award and Scientific Innovation Award at 2013 GSK North America Winning Formula Awards. Lisa is a recipient of the 2012 Tribute to Women in Industry (TWIN) Award and is a mentee of W.O.M.E.N. in America.

Lisa is a Committee of 200 Scholar. She currently serves on the Board of Directors of GrassROOTS Community Foundation (, an organization with the mission of creating a world where all girls grow up to be healthy women.

Lisa earned an MBA at Duke University, Fuqua School of Business and a Bachelors of Business Administration at Baruch College.
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