Member Details

Lynn O'Connor Vos

 

  • Member Since: Monday, 19 August 2013
  • Organization: Grey Healthcare Group, CEO

Career Profile
Lynn O’Connor Vos
Chief Executive Officer, ghg, grey healthcare group
Lynn O’Connor Vos is a leader in industry efforts to use digital capabilities to transform healthcare marketing to impact outcomes, rebuild trust and achieve real improvement in patient lives. She is known for combining trailblazing innovation with operational expertise to ensure transformational ideas also become solidly performing business opportunities. Under her leadership, ghg is serving a growing and diversified client base across a full spectrum of health-related brands and industries, including animal health, oral health, OTCs, diagnostics, m-health, eye care, oncology and non-profits, as well as traditional Rx products.
A trailblazer in the move to Health 3.0, Lynn has expanded ghg’s view of the health market to cover every stakeholder, including physicians, consumers/patients, caregivers and payers. Its mantra Health Spoken Here™ reflects its ability to speak the language of every audience with complete fluency. Growing out of “Health Spoken Here™, ghg developed its unique collaborative creative process that ensures its ideas drive conversations. ghg calls the approach Contagious Thinking™, because it maximizes the “viral” spread of messages. As part of her commitment to helping the industry navigate today’s turbulent landscape, Lynn is a frequent speaker and publication contributor, sharing insights and leading panel discussions into digital innovation and disruptive healthcare trends.
Lynn has more than 25 years of experience in building companies and establishing technology leadership. She is credited with revolutionizing the marketing of pharmaceuticals by coining the term “market conditioning” and developing the now state-of-the-art pre-commercialization model for education and marketing for each of the four phases of drug development to ensure early adoption.
Her innovations include development of text4baby, the country’s top mobile health program. She is the Healthcare Business Woman Association’s 2005 Woman of the Year and serves on the boards of the Jed Foundation and nTelos Wireless.

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