Member Details

Patricia Santamaria Rollins

 


Career Profile
Patricia Santamaria Rollins joined IBM in 2003. During her tenure, she has supported the IBM IMPACT event, technology events around the world as well as led demand generation activities in support of the WebSphere brand and IBM's Chief Marketing Officer Initiative. Most recently, she led the Industry Solutions global events team executing cross led events. Patricia joined the Software Solutions Group in September of 2013 as the Manager of Communications and Social Media and is now managing the Client and Prospect Engagement team for IBM Watson since January of 2014. Patricia holds a Master’s degree in Business Administration as well as a Master’s degree in Public Relations. She wrote her thesis on Social Media Marketing and continues to support IBM's foray into Social Media. In her free time, Patricia enjoys sewing, being an avid marketer and spending time with her family and friends.
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